💸“Mo Money, No Problems”

🏡 If email marketing feels like a chore — or worse, a ghost town full of unopened newsletters — then it’s time to call in the bots.

Because AI isn't just writing subject lines anymore. It's writing full nurture sequences, segmenting your list, A/B testing your headlines, and sending the right email to the right lead at the right time.

The result?
You, sipping your iced latte while your inbox books buyer consults on autopilot.

Let’s break down how to use AI to create email campaigns that don’t just look good… they actually convert.

Real-World Example (aka the Spoiler)

Agent: Brooke, Charlotte
Tool Stack: ChatGPT + Flodesk + Zapier
Campaign: 5-email sequence for new buyer leads

Best-performing email:
Subject: “You don’t need 20% down. (Let’s bust that myth.)”
Open Rate: 61%
Replies: 12
Buyer Consults Booked: 4
Closings: 1 — and two still in play.

🔥 That email was written using AI.
🔥 It took under 10 minutes.
🔥 And it sounded like her, not a newsletter robot.

Step 1: Map the Email Journey (Don’t Just Blast)

Before ChatGPT even touches the keyboard, plan the vibe:

For Buyers:

• Welcome / “Hey, glad we connected”

• Value Drop / FAQs / Myth-busting

• Process Help / Timelines

• Listings Preview or CTA to schedule

• Re-engagement follow-up

For Sellers:

• Home valuation intro

• Recent sales in the neighborhood

• Market timing tips

• Invite to book a strategy call

• Follow-up: “Still considering selling?”

Think nurture, not spam. Relationship over rinse-and-repeat.

Step 2: Use ChatGPT Like Your Copywriting Assistant

🔥 PROMPT IDEA:

You can also ask:

• “Give me 5 subject lines that will increase open rates for a homebuyer welcome email.”

• “Make this email sound more fun and personal — less corporate.”

💡Want it to sound like you? Drop in an old email or IG caption and say:

Step 3: Plug It Into Your Email Platform

Top tools for Realtors:

• Flodesk – Gorgeous drag-and-drop builder with sequences and tagging

• ConvertKit – Advanced segmentation and behavior-triggered flows

• Mailchimp – Budget-friendly and widely used

• Zapier – Connect your lead forms or chatbot to start automations instantly

Use Zapier to trigger flows like:

• “New buyer lead from chatbot → add to Flodesk → start nurture sequence.”

Set it. Forget it. Close deals from your phone.

Step 4: Personalize + Segment (aka the ROI sauce)

Tag and segment your list by:

• Buyer vs. Seller

• First-time vs. Investor

• Timeline (now, 3-6 months, “just browsing”)

• Source (IG, Open House, Lead Magnet, etc.)

Then adjust your content slightly based on those tags. AI can help you write variations at scale without burning out.

Prompt example:

Step 5: Track. Test. Tweak.

What to look for:

• Open Rate (goal: 40%+)

• Click-through Rate (goal: 2–5%)

• Replies or calendar bookings

• Unsubscribes (if it spikes = revise tone or segment better)

Test different subject lines, visuals, CTAs — and let AI help:

💬 Your Turn:

Are your emails getting ghosted? Or are you ready to automate sequences that sound like you and sell like 🔥?

Drop your best-performing email subject line in the 🔥 Facebook Community — or ask for help rewriting one that needs a glow-up.

🚫 This part of the post is for REALTOR® AI EDGE PRO subscribers only
To unlock the full breakdown, tools, templates, and tutorials — upgrade now and get access to the full stack.

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This content is for REALTOR® AI EDGE PRO subscribers only