🎯My AI Just Wrote a Better Instagram Caption Than Me (And I'm Not Even Mad About It)

— How to Personalize Your Content Marketing with AI So It Feels Like You, Not a Cyborg Copycat

Author

Earle A. Conway
April 03, 2025

🏡Let’s be real for a second…
You didn’t become a real estate agent to write blog posts, crank out captions, and email buyers like you’re running BuzzFeed Real Estate Edition.

But here we are — in a world where content is king, and AI is the quirky little assistant with surprisingly good taste in emojis and hooks.

If you’ve ever opened ChatGPT, typed “write a real estate post,” and gotten back something that sounds like it belongs on a 2008 mortgage flyer…
You’re not alone.

But done right, AI doesn’t just save time — it makes your content more personal, more scalable, and more YOU.
Here’s how to work that content magic without losing your vibe.

First Things First: AI Doesn’t Replace You — It Amplifies You

Think of AI as your content sous-chef. It preps the ingredients, maybe even cooks the base…
But YOU are the one adding the spice, plating it, and making it look Gordon Ramsay-level good.

Here’s how to make AI content feel like a convo with your favorite client — not a dry blog post from your high school econ teacher.

5 Ways to Personalize Your Content Marketing with AI

1. Train ChatGPT on Your Voice

Copy and paste a few of your past posts or emails and prompt it with:

“Analyze this tone. Going forward, write like me — casual, helpful, maybe a little sassy, and always client-focused.”

Boom. Your AI now sounds like you with a ring light and a latte.

2. Use Client Personas to Guide AI Output

Before generating content, feed ChatGPT details about who you’re talking to:

“Write an Instagram post for first-time millennial buyers in Austin who care about walkability, local coffee shops, and not overpaying.”

3. Customize Calls-to-Action Based on Funnel Stage

AI can write CTAs that match where the lead is:

  • 🧃 Browsers:

“Want weekly listings that match your vibe? Tap to subscribe.”

  • 🔥 Hot leads:

“Book a showing before this one gets snapped up!”

Prompt idea:

“Write 3 CTAs for a buyer who’s just browsing vs. one who’s ready to tour next week.”

4. Turn Past Convos into Content Gold

Use AI to turn your real convos into content.
ChatGPT prompt:

“I had a buyer ask why rates going down doesn’t always make homes more affordable. Turn that into a Reels script and a tweet thread.”

Now your FAQs = your next viral post.

5. Create Content Sequences That Feel Handwritten

Use AI to write nurture sequences that sound like a friend checking in — not a robot yelling about open houses.

Prompt example:

“Write a 5-email buyer nurture sequence. Each email should feel personal, use their first name, and mention key homebuying fears (money, timing, regret). Add emojis and human tone.”

Personal + scalable = the dream team.

Real Example:

Agent: Jordan, Miami
Tool: ChatGPT + Email CRM
What He Did: Turned a basic FAQ into a 3-part email series + 2 Reels scripts + a LinkedIn carousel post.
Result:
He closed 1 buyer from email #2, and one of his Reels got over 7K views in his zip code.

His quote?

“AI helped me sound more like myself — just faster.”

💡 What’s Next?

Soon, AI will auto-personalize listing recommendations based on how a client interacts with your IG stories.
Wild, right?

But until then?
You have the power to use AI like a creative co-writer who never gets tired and always has headline ideas.

💬 Your Turn:

Are you using AI to spice up your content? Or still DIY-ing every post like it’s 2016?

Drop your favorite prompts, tools, or horror-story captions in the 🔥 Facebook Community — we’re swapping hacks, scripts, and “AI almost got me canceled” moments.

🎁 FREEBIE OF THE WEEK:

✅ Templates for Reels, emails, blogs & captions
✅ Persona-based prompt ideas
✅ Bonus: 10 CTAs that sound like YOU, not a template

👉 Reply “CONTENT ME” or Click Here To Grab It → AI Content Prompt Pack

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Outthink, Outlist, Outclose 🏡
Earle A. Conway & The Realtor AI Edge Team

ChatGPT Prompt Guide for Realtors

This guide offers over 100 ChatGPT prompts tailored for real estate, helping create authentic content for listings and communications (Realty Crux).

Canva Magic Write

An AI tool within Canva for quickly generating social media captions, email openers, and headlines (Canva Magic Write).

Grammarly Tone Detector

Analyzes writing tone to ensure AI-generated content feels human-like, avoiding robotic language (Grammarly Tone Detector).

Notion AI

AI feature in Notion for brainstorming ideas, outlining content, and planning marketing calendars for real estate (Notion AI).

Chatbot to CRM Integration

A guide on connecting AI chatbots to CRM systems for seamless client data flow and enhanced engagement (Auralis AI).

AI Personalization Prompt Pack

A collection of prompts for creating personalized messages for buyers, sellers, and follow-ups using AI (Xara AI Prompts).

📎 Want help building your full content system using AI?
Reply “CONTENT ME” or DM me — I’ll help you customize your prompt stack so your content feels aligned, authentic, and lead-magnet ready.

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