📈“Started From the Bottom”

— Case Studies of Agents Crushing It with AI Campaigns (Including the $36K Quiz That Changed the Game)

Author

Earle A. Conway
April 21, 2025

🏡 AI isn’t just for tech bros in hoodies or corporate brokerages with six-figure ad budgets.
It’s for agents who hustle smart.
Who automate what’s boring.
Who show up for clients without being buried in admin hell.

And today? We’re giving flowers to the agents who went from “what even is ChatGPT?” to closing five-figure deals with automated AI campaigns.

These are their stories. These are their wins. And yeah — one of them made $36K from a quiz funnel .

Let’s go.

Case Study 1: The $36K Lead That Came From a “Which Homebuyer Style Are You?” Quiz

Agent: Tara, Phoenix
Campaign Type: Lead magnet + AI nurture sequence

How It Worked:

  • Tara used Interact to create a fun lead quiz: “Which Homebuyer Style Are You?”

  • Connected it to Flodesk via Zapier

  • ChatGPT wrote a custom 5-email sequence for each quiz result (Budget Buyer, Lifestyle Mover, Fast Closer, etc.)

  • One of those leads was a high-earning couple relocating from NYC → closed on a $900K home → commission: $36,000

Tara’s quote:

“The AI made the quiz feel personal, but it was running 24/7 without me. I just checked my CRM and BOOM — dream clients.”

Case Study 2: The Instagram Chatbot That Turned Comments Into Closings

Agent: Luis, Miami
Campaign Type: AI Chatbot via Instagram DMs

The Stack:

  • ManyChat chatbot linked to the phrase “HOMEVALUE” on Reels

  • ChatGPT wrote the script to qualify sellers

  • Zapier dropped hot leads into Follow Up Boss with tags like “high intent” or “casual browser”

  • Sent a personalized CMA follow-up using AI (and a few spicy gifs)

Results:

  • 117 DMs in a week

  • 23 solid leads

  • 3 listing appointments booked

  • 1 signed $1.2M listing

Luis’s vibe?

“I used to chase leads. Now I just post, automate, and they come to me.”🔥 Tools to Try Right Now

Case Study 3: The Drip Campaign That Reawakened 40 Cold Leads

Agent: Morgan, Chicago
Campaign Type: AI-written re-engagement emails

The Strategy:

  • Pulled a list of “dead leads” from 2022

  • Prompted ChatGPT:

“Write a re-engagement email that sounds warm, human, and a little cheeky — not desperate.”

  • Used Flodesk to send a 3-part drip series:

    • Email 1: “Is Homebuying Still on Your Radar?”

    • Email 2: “Your Dream Home Might Be Ghosting You”

    • Email 3: “Still Curious? I Got You.”

Results:

  • 40 leads re-engaged

  • 12 replied

  • 1 buyer in contract within 10 days

Morgan’s take?

“AI gave me the words. I just hit send.”

🔄 Common Thread? These Agents Got Smart About Their Time

They didn’t try to replace themselves.
They built AI-powered systems that kept conversations going, content flowing, and leads warm — while they were doing what actually matters: touring, negotiating, and closing.

💬 Your Turn:

Are you still doing everything manually? Or ready to set up your own lead machine that runs 24/7 (without the burnout)?

Drop into the 🔥 Facebook Community and tell us what campaign you want to build — we’ll help you get it done with AI shortcuts and pro-tested prompts.

🚫 To unlock the full breakdown, tools, templates, and tutorials — upgrade now and get access to the full stack.

🎁 FREEBIE OF THE WEEK:

✅ Real-life campaign breakdowns
✅ ChatGPT prompt stacks for every funnel
✅ Bonus: Editable lead quiz template that Tara used to close that $36K

👉 Reply “START ME UP” or Click Here To Download → AI Campaign Swipe File

🟠🟠🟠🟠🟠Loved it
🟠🟠🟠It was ok
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Outthink, Outlist, Outclose 🏡
Earle A. Conway & The Realtor AI Edge Team

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