⚙️Which AI Tool Should I Use? — We Tested Them So You Don’t Have To

🏡 If you’ve ever Googled “best content tool for Realtors” and ended up with 34 tabs, 2 headaches, and still no caption for your Instagram listing post… this one’s for you.

Because not all AI tools are created equal — and some are more “content unicorn” while others are basically glitter-covered garbage.

So we rounded up the most talked-about AI + automation tools for real estate content, tested them, and now we’re breaking it down realtor-style:

✅ Which ones save time
✅ Which ones actually sound human
✅ And which ones you can ditch ASAP

Let’s gooooo

ChatGPT (OpenAI)

Best for: Writing everything: blogs, emails, captions, replies, listing descriptions.

Pros:

• Ridiculously smart when prompted well

• Personalizable with your brand tone

• Fast, free(ish), and endlessly versatile

Cons:

• Needs good prompts to not sound robotic

• Won’t know your MLS quirks unless you teach it

Vibe check: Like having a smart intern who just needs better coffee and clearer instructions.

➡️ Try ChatGPT

🖼️ Canva Magic Write

Best for: Quick captions, email subject lines, content ideas — especially for visual posts.

Pros:

• Built into Canva (hello, design + copy all-in-one)

• Great for social media blurbs and titles

• Super beginner-friendly

Cons:

• Not great for long-form writing

• A little basic Barbie if not edited

Vibe check: Your artsy friend who’s great at IG but not so much at essays.

➡️ Try Canva Magic Write

Notion AI

Best for: Content calendars, outlining blogs, summarizing research.

Pros:

• Amazing for planning + batching

• Built right into your Notion workspace

• Great brainstorm buddy

Cons:

• Not the strongest for tone or creative flair

• More of a planner than a performer

Vibe check: Your super-organized VA who color-codes everything.

➡️ Try Notion AI

Flodesk + ChatGPT

Best for: Building automated email campaigns with personality.

Pros:

• Flodesk = gorgeous email design

• Pair with ChatGPT for fast, custom sequences

• Easy automations without a tech degree

Cons:

• Limited advanced features compared to ConvertKit

• Needs external prompts (use our AI Email Kit!)

Vibe check: That friend who sends great party invites with Spotify links.

➡️ Try Flodesk

Pictory.ai

Best for: Turning blog posts or listings into short videos with captions and music.

Pros:

• Plug in text, get out a social-ready video

• Includes stock clips + voiceovers

• Great for listing teasers or educational vids

Cons:

• Videos can look “stock-y” if not branded

• Not as flexible as editing manually

Vibe check: A done-for-you video intern who doesn’t mind stock footage.

➡️ Try Pictory

🔄 So, Which Tool Is Best for YOU?

💡 Hot Tip: Combine Tools for Maximum Magic

Draft in ChatGPT
Design in Canva
Send with Flodesk
Plan it all in Notion
Repurpose into video with Pictory

It’s your full-stack Realtor content machine.

💬 Your Turn:

Which tools are you using right now?
Which ones have you ghosted? Drop your favs (or fails) in the 🔥 Facebook Community — we’re all about swapping secrets and screenshots.

🚫 This part of the post is for REALTOR® AI EDGE PRO subscribers only
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This content is for REALTOR® AI EDGE PRO subscribers only